MY STORY

I'm Ela London. As a child, I have always been creative and always pushed to achieve more than I was told I was capable of. There are many experiences I feel have shaped me into the entrepreneurial mind I am today that has brought me to my two brands.

In November 2017, I birthed the brand ElaLondon. The name came from my college peers, giving me the nickname London and Ela being the end of my name Gabriela. ElaLondon was developed from a personal desire to reach purpose and potential. At age 17, I had just graduated from high school in the United Kingdom and decided to embark on the next part of my life by moving to New York City to study Communications. Throughout my studies, I would find people commenting on the unique fashion pieces I often liked to sport. This would be the push I would need to start. Ela London now specializes in fashion accessories.

In November 2019, I moved to another part of Houston. That transition spoke to another part of me and I found myself throwing all my makeup away (I didn’t have much to start with). It was a challenge to embrace myself in all my natural glory. I have found that even as a confident person, social media has made it significantly harder to avoid falling into a habit of comparison but I wanted to prove to myself that as a business owner who utilizes social media frequently, that I could use it and keep my confidence intact. I’ve always had a passion for bathroom products and can always be caught in a facemask of some sort. I had just never thought of materializing that passion into something of my own. Through this experience, EssenceByEla was birthed. EssenceByEla’s mission is committed to healing the skin, body and mind by providing skincare products that are vegan and cruelty-free, containing natural and botanical ingredients that are not tested on animals. Having launched only in March 2020, it has reached clients in Houston, New York and the UK and will continue its mission to reach people all across the world.